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Behavior is Blocking $1 Trillion of Services
AI is ready to transform the service economy — human behavior is the bottleneck to adoption. Novella CEO Max Kane breaks down why AI's $1 trillion impact on services will play out over a decade, and how AI-native companies will win in three distinct phases.
Our First Novella
VCs are kind of like squirrels. They get very excited about something, go a little crazy, and then move on very, very quickly. A few months ago, AI enabled services were all-the-rage but it feels like the hype has faded somewhat. Maybe it’s due to other AI companies growing so quickly or perhaps it’s because the modern zeitgeist moves so quickly that it’s impossible to linger on a topic for more than a few weeks.
